The Next Wave of Must-Visit Destinations
Puglia
The Places Everyone will be Booking Next?
I’ve looked into the future and noticed a few destinations are about to get very popular. My advice? Visit these areas on the cusp of change, and get there before they change forever. Italy has more than one destination on the rise right now. Puglia, the “heel” of the boot, has long been a favourite for those in the know, with whitewashed villages, Adriatic coastline, and family-run hotels offering a more relaxed alternative to Tuscany. That window may not last, especially with a Four Seasons beachside retreat set to open in 2028.
Mount Etna, Sicily
Sicily is also gaining momentum. The White Lotus may have introduced it to a wider audience, but it still feels relatively undiscovered compared to other coastal hotspots. New openings, including Rocco Forte’s intimate 31-room palace in Noto, signal what’s next. Nearby, Ischia is gaining attention as a more relaxed island destination, known for its thermal waters and spa culture. Ask me about the new Relais and Châteaux property and ideal booking timing.
Laos
Laos, the country surrounded by Vietnam, Cambodia, and Thailand, is brimming with Buddhist monuments and culture, unforgettable food, and a welcoming people, but it has not yet been overwhelmed with tourists like its neighbours. Some call it the “silent sibling of Southeast Asia.” That’s slowly changing, and several luxury brands are upgrading and improving existing hotels.
Okinawa Japan
Okinawa offers a different side of Japan, where subtropical islands, clear blue water, and a slower pace shaped by the Ryukyu Kingdom’s distinct culture set the tone. The region has long flown under the radar, but that’s beginning to shift. Ultra-luxury brands are already making moves, with the recent opening of Rosewood Miyakojima setting a new benchmark for the destination.
Let me guide you to what’s next, before everyone else catches on.